50% of new wireless users want a mobile phone due to safety issues
A new study on wireless services by Compete and Bear, Stearns & Co. finds that while the US wireless industry has room to grow, untapped market segments may not prove as lucrative as early adopter segments. This finding is based on consumer intentions to spend on average only $30 per month on wireless services. Safety reasons and family motivations are the primary drivers for consideration among non-users who think that they will adopt wireless sometime in the future. Safety and emergencies account for 50% the reasons non-users want to get a wireless service and family and friend considerations were cited 19% of the time.