5% of Internet users paid for dating sites
JupiterResearch consumer survey found that 5% of Internet users paid for online dating subscriptions in the 2005, down slightly from 6% in 2004. 37% of visitors who don’t convert say dating sites cost too much, making it their leading complaint. Social networking sites pose little threat to the online dating industry. Just 14% of dating site visitors who don’t pay for subscriptions say they use free sites, like social networks, for online dating instead.