4.7% of telecom purchases by US Hispanics affected by blogs

BIGResearch conducted a survey of how various types of media affect purchasing decisions among African Americans, Hispanics and Whites.

Media affecting purchases

Afro-Americans Hispanics Whites
Home Improvement Purchases
Picture Phone 2.6% 4.2% 1.4%
Instant Messaging 3.3% 5.1% 1.5%
Blogging

2.4%

3.8% 1.5%
Grocery Purchases
Picture Phone 3.7% 4.7% 1.5%
Instant Messaging 3.5% 6.1% 2.4%
Blogging 3.6% 4.4% 1.8%
Telecom Purchases
Picture Phone 5.4% 5.2% 2.4%
Instant Messaging 5.2% 5.6% 2.4%
Blogging 4.6% 4.7% 2.0%
Apparel/Clothing Purchases
Picture Phone 3.4% 4.5% 1.3%
Instant Messaging 4.2% 5.2% 1.8%
Blogging 3.5% 4.1% 1.7%
Source: BIGresearch