47% of Americans know about downloading movies, only 4% do it
Ipsos-Insight says that 47% of Americans aged 12+ were aware of the ability to downloaded a full-length motion picture off of the Internet. This translates into roughly 100 million people within the current US population. Those most likely to be aware include males (53%), those between the ages of 12 and 34 (approximately 60%), and with those household incomes of over $50,000 (about 50%). However, only a fraction of total Americans (4%) have actually downloaded a movie off of the Internet, with early indicators showing those who have done so are likely to have used non-licensed file-sharing services to acquire these movies.