45% of consumers research offline and buy online

According to the latest ?eHoliday Mood Study,? from Shop.org and BizRate.com, 45% of US online buyers are researching gift purchases in stores or in catalogs (offline) and then buying them online. This compares to 50% who are researching online and then purchasing offline. Shop.org and BizRate specifically found that 24% of online buyers research their purchases in a store and then buy their gifts online from the same retailer, compared to just 14% who do the same but from a different retailer.

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