43% of US households would buy a digital TV converter box
Roughly 43% of over-the-air households indicated they would buy a converter box or purchase a digital TV between now and when the transition takes effect February 17, 2009, compared to 12% who would sign up for a cable or satellite service, the survey found, according to APTS. 25% of Americans said they “don’t know” what steps they would take, and 19% said they would “do nothing.” Of those who said they would “do nothing,” 17.6% of those households said they would postpone or wait before they take any action, if at all. 77% of those consumers who are aware of the transition did not know why the federal government has ordered the transition. 18.7% of respondents thought the government was on the “right track” with the transition.