40% of US households have either a console, a PC or handheld gaming device
Nielsen Entertainment surveyed 1,500 males on their entertainment spending to find that DVDs, games, CDs and digital music files were the most popular purchases. African-Americans and Hispanics spend more money on games each month than Caucasians. 40% of US households have either a gaming console, a PC capable of playing games or a handheld gaming device. 23% of US households have all three. 79% of men and 79% of women above the age of 45 spend most of their time playing alone. Active gamers tend to spend just over 5 hours a week playing alone and 3 hours a week playing with people or online.