40% of mobile software buyers have difficulties with licensing
Handango analyzed results from more than 14,000 buyers of mobile downloads revealed that the selection and quality of third-party software had a “strong influence” or “somewhat of an influence” on 69% of the users’ decisions to purchase their mobile devices. 71% of respondents reported having purchased and installed more than 5 applications, not including trials and freeware, indicating extremely active usage. 40% of respondents reported having difficulty licensing their mobile applications. 69% of customers say they need less than 3 days to evaluate an application and 29% said they need less than 1 hour.