39.42% of sports sites visitors are women

Nielsen//NetRatings analyzed Web usage data for sports sites in July 2005. 39.42% of sports sites visitors are women. 35.67% of visitors are between 35 and 49 years old.

Who visits sports sites

Target Audience, 000 %
Total 57,553 100
Male 34,865 60.58
Female 22,688 39.42
Age 2 – 11 1,437 2.5
12 – 17 4,391 7.63
18 – 24 3,180 5.52
25 – 34 7,962 13.83
35 – 49 20,532 35.67
45+ 27,218 47.29
55+ 13,335 23.17
65+ 4,458 7.75
Household
income
$ 0 – 24999 2,556 4.44
$ 25000 – 49999 11,825 20.55
$ 50000 – 74999 15,935 27.69
$ 75000 – 99999 11,218 19.49
$ 100000 – 149999 9,684 16.83
$ 150000+ 5,379 9.35
No Response 956 1.66
Source: Nielsen//Netratings Netview