38.6% of Americans feel they get targeted ads
38.6% of Americans say online advertising is focused on their age group. Only respondents in the 18-24 and 25-34 age groups tend to say online advertising is focused on them: 56.6% and 56.5% say so, respectively, according to Burst Media. Some 43.8% of those age 35-44 say online advertising focuses on people their age; 52.9% of them say it targets younger people – as do 72.5% of those age 45-54 and 83.2% of those 55+. 59.6% say they are typically visiting more websites than a year ago – and that’s the trend for all age groups, including nearly 63% of those 55 or older.