3.8% of all advertising money to go into Internet ads in 2005
Television’s share of global advertising spending is expected to slip by 2007 as more ad dollars are diverted to the Internet. Television’s share is expected to peak in 2006 at 37.9% of global ad spending, before slipping to 37.8% by 2007, according to ZenithOptimedia. Newspapers are expected to end 2005 with a 29.8% global ad spend share, and see their market share fall to 29.3% in 2007.The Internet’s share of ad spending is projected to be about 3.8% in 2005 and rise to 4.4% by 2007. Net ad spending on the Internet grew 21% in 2004.