According to NPD Group and GfK Group, in 2005, 5 megapixel cameras captured a 37% unit share in the US, up from 20% in 2004, while unit share for 3 megapixel cameras dropped from almost 37.5% in 2004 to 13% in 2005. In Japan, which tends to be a more mature market, over 90% of digital still camera (DSC) unit sell-through was 5 megapixels or greater in Q4 2005, with 6 and 7 megapixel models on the rise. In Japan, digital single lens reflex cameras (DSLR) now hold nearly 7% of the country’s DSC unit share. In 2005, DSLRs in the US and Europe had 5.2 and 4.2% unit share, respectively. That same year in the US, DSLRs reached sub $900 and sub $800 price points for the first time, motivating the advanced amateur to purchase an upgrade.