36.5% of online Americans have a game console, 15.9% have a portable console
More than one third of US adults online, 36.5%, own a game console, and 15.9% own a portable game console, Nielsen//NetRatings said. 71% of console owners are married, and 66% have at least one child in the household. Best Buy’s video game site has the highest concentration of game console owners, who comprise 90% of the site’s audience. Amazon’s video game site and Gamestop.com rank a close second and third, with console owners comprising 89 and 88% of their unique visitors, respectively. Nintendo has enjoyed the fastest Web traffic growth over 2006 with the much-anticipated release of Wii. Unique visitors to Nintendo.com increased 91%, from 856,000 in February 2006 to 1.6 mln in February 2007. Xbox.com also saw significant year-over-year growth in February, increasing 47% from a unique audience of 827,000 to 1.2 mln. Traffic to Playstation.com dropped 8% in the same period, from 1.1 mln to 1.0 mln unique visitors.