34% of health searchers use social media to find useful information
34% of health searchers use social media resources to delve into health-related topics, with Wikipedia and online forums and message boards the most important individual tools, according to iCrossing. Social media holds a particular appeal for 18-to-34-year-old health searchers. Men appear more likely than women to use online social media to research health and wellness issues. 84% of health searchers turning to online social spaces to educate themselves about a disease or a condition.