33.6% of money made on digital cameras in 2010 will be from DSLR cameras

While digital single lens reflex (DSLR) sales make up a significantly smaller portion of the digital camera market, The NPD Group forecast shows DSLRs comprising 33.6% of revenue and over 11% of unit volume by 2010. In 2006, sales in the US could reach $1.7 bln, a seven% increase over 2005, while unit sales could reach 1.8 mln, a 54% increase over 2004. The ASP for DSLRs in 2006 is expected to decline over 30% to around $942, and continue to fall through 2010, settling at around $737.