$33 bln of DVD content produced in 2004, $76.5 bln will be produced in 2009
New digital delivery services are not likely to supplant the DVD business, but rather bring digital entertainment to people by adding either convenience or accessibility that complements what the “Packaged Goods” can provide, reports In-Stat. More consumers want instant access to video on their TV sets, portable devices and cell phone handsets, but DVDs will continue to be a popular medium and will continue to experience substantial growth. The worldwide value of all published DVD products is expected to grow with a Compound Annual Growth Rate of 18.2%, from about $33 bln during 2004, up to $76.5 bln by 2009.
Music videos, DualDisc products and locally produced DVDs will account for 20% of the market value by 2009. Point-of-Sale systems, like those from Rimage, will be connected to secure networks that are already in place to support digital signage applications. These kiosks will be used to “burn” DVD discs on command, making it possible for book stores, airport shops, coffee sellers, convenience markets and other retailers to sell DVDs without maintaining large inventories, while providing huge convenience to consumers.
Outside of North America, Blu-Ray discs will become the dominant High Definition format, because it is backed by the “who’s who” of international consumer electronics manufacturers, and ultimately provides more storage capacity and better features. Professional quality DVD authoring packages are becoming widely available, which will increase the market for locally produced DVDs with all kinds of “content” from local movies, musical groups, churches, museums, businesses and regional video producers. By 2009, nearly 55% of all TV households will be connected to at least one of the non-traditional network delivery systems such as Cable TV, Satellite networks, Digital Terrestrial TV or Broadband TV service.