32% of Web users would allow click and purchase tracking for better personalization

32% of respondents surveyed by ChoiceStream were willing to allow Web sites to track their clicks and purchases in exchange for personalized content, down from 41% in 2004. 46% said they were willing to provide demographic data in exchange for personalized content, compared to 57% in 2004. And 59% said they would agree to provide information about their preferences in exchange for individualized content, down from 65% in 2004.