29% of eBay customers buy toys, 57% of Amazon customers buy books

Nielsen/NetRatings took the list of top 10 e-commerce sites and compiled the list of top-selling product categories. Ebay’s top selling product category was Toys, Games & Hobbies, the company’s original product offering. But this category only accounted for 29% of its customers’ purchases. Amazon continued to rely heavily on book sales, which constituted 57% of purchases on that site. Barnesandnoble.com was more book-focused, with 90% of its purchases in this category.

Top selling products for top e-commerce sites

Site Top selling product % of purchases
eBay Toys, Games & Hobbies 29%
Amazon Books 57%
Symantec Computer Software 100%
Ticketmaster Event & Movie Tickets 100%
QVC Apparel & Accessories 27%
Wal-Mart Stores Photo Services 52%
Barnesandnoble.com Books 90%
HSN Health/Wellness/Beauty 33%
Columbiahouse.com DVD / Video 96%
JCPenney Apparel & Accessories 47%
Source: Nielsen//NetRatings