29% of digital magazine subscribers use RSS feeds

The percentage of digital magazine readers who also read the publication’s print edition has declined from 40.1% in 2003 to 29.0% in 2005. Use of the magazine Web sites has fluctuated, but currently is averaging 55% of digital edition subscribers. Email updates has increased slightly, and RSS feeds, while still a small percentage, has doubled since 2004 to 4.0% in 2005.

Media used by digital magazine subscribers
Medium 2003 2004 2005
RSS Feeds NA 2.0% 4.0%
Web Sites 63.5% 50.0% 55.0%
Print 40.1% 30.0% 29.0%
Email Updates 24.5% 18.0% 25.0%
Source: Nielsen//NetRatings