According to the J.D. Power and Associates, satellite TV service continues to erode cable’s market share, increasing every year for the past 10 years and making its most significant leap 2005. Currently, 27% of US households subscribe only to satellite service, up from 19% in 2004 and 12% in 2000. 60% of households subscribe only to cable service, down from 62% in 2004 and 66% in 2000. The average amount consumers spend monthly on satellite TV service continues to be less than cable service. Satellite subscribers report paying an average of $57.72 per month for service, while cable subscribers pay an average of $58.51 a month.