27% of all holiday spending in 2005 went to online merchants

Nielsen//Netratings analyed how holiday spending patterns changed throughout the past 4 years. In 2002 just 16% of holiday spending went towards online stores, while in 2005 holiday season online merchants attracted 27% of all spending.

Distribution of holiday spending
Outlet 2005 2004 2003 2002 Growth,
2002-2005
Stores 68% 72% 74% 78% -10%
Catalogs 5% 6% 6% 6% -1%
Online 27% 22% 20% 16% 11%
Source: Nielsen//NetRatings