25% of UK online users have visited a sports site in July 2006
Over 25% of the UK online population (5.9 mln people) visited a sports or gambling website during the World Cup. This audience viewed over 420 mln sports and gambling web-pages in total – averaging 71 pages per person. The sports and gambling audience was two-thirds male. Over 40% of the audience were at least 45 years old.