25% of TiVo owners rewind to watch a commercial
According to Greenfield Online, 25% of total respondents indicated that they rewind their TiVo or a DVR to view the television commercials they have missed. 7% were 24 years old and under, 31% were between the ages of 25 and 34, 33% were between the ages of 35 and 44, 14% were between ages of 45 and 54, and 15% were 55 and older. 30% currently own a TiVo or a DVR. 74% of respondents who own the device believe it has changed the way they view television.