21.3% of bloggers seek advice before purchasing products
More Bloggers regularly seek advice from others before purchasing products or services (21.3% vs. 16.8% of adults 18+), according to BIGresearch. They are also more likely to give advice with 38.3% saying they regularly give advice about products / services they have purchased (compared to 29.4% of adults 18+). Although Bloggers are more likely to use new media, the analysis finds that more conventional forms of media trigger their Internet searches. Magazines, at 51.6%, rank highest; followed by reading an article (48.8%), broadcast TV (46.1%), cable TV (44.5%), face-to-face communication (42.5%) and the newspaper (39.7%).