21% of online retailers have conversion rates of 2-3%
According to the E-tailing Group, conversion rates are rising among online retailers ? with 21% of retailers, nearly twice as many as last year, reporting rates of 2-3%. 90% of retailers have cart abandonment rates higher than 10%. 41% of respondents said their conversion rates were higher than last year, while only 23% said rates were about the same. 24% of respondents reported cart abandonment rates from 11% to 30%; 33% had cart abandonment rates from 31% to 40%; 24% had cart abandonment rates from51% to 70%; 9% had cart abandonment rates of 71% or above.