Blogads surveyed 17,159 blog readers and found that blog readers are older and richer than many people suppose. Exactly 61% of the blog readers that responded to the survey are over the age of 30, and 75% make more than $45,000 a year. In fact, nearly 30% of the respondents are between the ages of 31 and 40, and over 37% spanned the ages of 41 to 60. And nearly 40% have a household income of $90,000 or higher. 54% of their news consumption is online. 21% are bloggers themselves. 46% describe themselves as opinion makers. 50% have spent more than $50 online on books. 47% have spent more than $500 online for plane tickets. 50% have contributed more than $50 to a cause or candidate online. 5% have contributed more than $1,000 to a cause or candidate online. A full 67% of respondents claimed they have clicked on a blog ad. Asked what they did after clicking, 39.4% said they donated money, and 22.3% said they purchased a product or service.