21% of Americans receive access news via email newsletters, news via podcasts on increase

Access to news continues to become more distributed. Across all countries, 28% prefer to start their news journeys with a website or app. Those aged 18–24 have an even weaker connection with websites and apps and are more than twice as likely to prefer to access news via social media. Across age groups, use of Instagram for news has doubled since 2018 and looks likely to overtake Twitter over the next year. To counter the move to various platforms, publishers have been looking to build direct connections with consumers via email and mobile alerts. In the United States 21% access a news email weekly, and for almost half of these it is their primary way of accessing news. Northern European countries have been much slower to adopt email news channels, with only 10% using email news in Finland.

The proportion using podcasts has grown significantly in the last year, though coronavirus lockdowns may have temporarily reversed this trend. Across countries, 50% of respondents say that podcasts provide more depth and understanding than other types of media. Meanwhile, Spotify has become the number one destination for podcasts in a number of markets, overtaking Apple’s podcast app.