2007 US ad revenues up 26%
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the US continued their upward climb. For the full year 2007, revenues totaled $21.2 bln, exceeding 2006 performance by 26%, itself the former record year. Q4 2007 Internet advertising revenues hit $5.9 bln, representing historic revenues for a single quarter and a 24% increase over the same period in 2006. This is the fourth consecutive year and 13th consecutive Q of record results.