2007 ad spending vs. 2006 ad spending

Media Category Growth, YTY
Internet 18.9%
National Magazines 7.6%
Outdoor 7.2%
Nat’l Sunday Supplements 4.9%
National Cable TV 2.2%
Spanish-Language TV 1.5%
Network TV -1.5%
Local Magazines -1.7%
Spot Radio -2.0%
Spot TV Markets 101-210 -2.6%
Network Radio -3.9%
B-to-B Magazines -4.0%
Local Sunday Supplements -4.9%
Spot TV Markets 1-100 -5.1%
Local Newspaper -7.5%
Nat’l Newspaper -7.7%
Total Advertising Spending 0.6 %
Source: Nielsen