Following two consecutive quarters of steady growth, the worldwide mobile phone market jumped during Q4 2004 to its highest level ever. According to IDC, worldwide mobile phone shipments totaled 194.3 mln units in Q4 2004, growing 18.1% sequentially and 24% year over year. For the full year 2004, worldwide mobile phone shipments increased 29.3% over 2003.
Q4 2004 marked Nokia’s second consecutive quarter with market share above 30%. The Finnish company strengthened its product line-up with devices aimed at entry level, business, and fashion conscious users. As a result of its efforts, Nokia firmly maintained its spot as top vendor in the industry. The companies in the next four spots saw increased activity as well. Motorola reached record level shipments, claimed 16.4% of the market, and distanced itself from Samsung by more than ten mln units. Third place Samsung, after spending most of 2004 steadily closing the gap against Motorola, saw its shipments decrease to levels it had not seen since the start of 2004, but managed to retain 10.9% of the market. Finally, LG Electronics climbed another notch to supplant Siemens for the number 4 spot and 7.2% market share, but only 0.3% separated the two companies.