16% of Indian SMB channel partners classify themselves as ISVs
More than half of SMB channel partners in India identify themselves as VARs, while 13% are System Integrators/Network Integrators. 16% classify themselves as either Independent Software Vendors or Service Providers. Though computing and networking hardware still remain the major contributors to channel partner revenues (contributing over 50%), spending on IT services has surged, making it a significant contributor as well. This reflects the growing demand for training, installation and technical support among Indian SMBs. More channel partners, especially in cities, are now equipped to sell products to technologically-savvy SMBs, AMI Partners says.