15% of European Internet users download illegal music, 5% buy it in legal online stores
JupiterResearch says that European consumers who download music from illegal file sharing networks currently outnumber those downloading from legal services such as Apple’s iTunes Music Store by a factor of three to one: 15% file share while just 5% pay to download. There is solid demand for paid downloads, however, 10% of European consumers are willing to pay, rising as high as 31% in Sweden. File sharing penetration in Europe is highest among younger consumers (34% of 15-24 year olds) and is impacting the way they value music with many having little concept of music as a paid commodity. Among the 46% of European online 15-24 year olds who use the Internet to consume music, the CD is becoming increasingly irrelevant: 40% do not consider the CD to be a good value for money and 43% prefer to copy rather than buy CDs.