15% of consumer time is spent online, 9% of ad budgets are currently online

Consumers spend 15% of their time on the Internet, while 9% of advertising budgets are on the Web, ZenithOptimedia said. Rising Internet use will also drive online ad spending, with 19% of the world’s population having Web access in 2008, compared with 17% 2007. Internet ad spending will overtake magazines in 2010. Radio will account for about 9% of advertising budgets 2008.