140 mln MP3 players sold in 2005, 286 mln by 2010
The rapidly growing worldwide market for Flash-based and Hard Disk Drive-based players will jump from 140 mln units in 2005 to 286 mln by 2010, reports In-Stat. Drivers for this market include falling price points, the availability of legitimate subscription and pay-per-download online music sites, increasing Flash memory capacities, and enhanced functionality. In-Stat consumer survey data shows 49% of MP3 player owners own an Apple iPod. Sales of low-end, Flash-based players were especially strong in 2005, particularly in Asian markets where some players are priced as low as $25. HDD-based models will continue to evolve into multimedia entertainment devices capable of audio, video, and imaging playback.