14% of US youngsters cannot live without cell phone, 17% – without TV, 27% – without PC
More than two-thirds of young consumers between 12 and 21 years old in US and Canada own PCs, DVD players, home stereos, game consoles, mobile phones, and handheld videogames. MP3 players rank first on young consumers’ wish lists. Teens spend 11 hours a week surfing the Web, and 79% of them can be found visiting game sites. More than half of young consumers rely on their friends and families for purchase advice, and 65% tell others about products they like. Electronic communication tools favored by youth are IM, mobile phones, and email. 94% of young consumers own some device that they use for game-playing. More than half of young consumers prefer gaming to watching TV, Forrester Research says.