According to Nielsen//NetRatings survey of UK Internet users who have used online dating, majority of women (54%) try out online dating in order to find friendship, while men (46%) are largely interested in long-term relationships.
What men and women seek from online dating | ||
Relationship type | % of men | % of women |
Friendship | 39 | 54 |
Long term | 46 | 42 |
Intimate | 37 | 16 |
Shared interest | 22 | 27 |
No strings fling | 30 | 8 |
Short term | 21 | 10 |
True love | 14 | 14 |
Marriage | 13 | 6 |
Source: Nielsen//NetRatings |