14% of men and 14% of women try out online dating to find true love

According to Nielsen//NetRatings survey of UK Internet users who have used online dating, majority of women (54%) try out online dating in order to find friendship, while men (46%) are largely interested in long-term relationships.

What men and women seek from online dating
Relationship type % of men % of women
Friendship 39 54
Long term 46 42
Intimate 37 16
Shared interest 22 27
No strings fling 30 8
Short term 21 10
True love 14 14
Marriage 13 6
Source: Nielsen//NetRatings