14% of all jewelry will be sold online by 2010
An increase in the number of women shoppers will contribute to 14% of jewelry sales moving online by 2010. Online sales of health and beauty products will grow at an annual rate of 22%. 29% of small appliance sales will migrate online by the end of the decade as a generation that grew up with Internet access begins to get married and attend weddings, Forrester Research predicts. Categories showing significant growth (growth above the overall 14% compound annual rate) include: apparel, consumer electronics, health and beauty, home products, food and beverage, and sporting goods.