11.8% of all US Internet users to be African Americans
Following Hispanics, African Americans are the second-largest minority market in the US. Researchers estimate they will spend $860 bln in 2007, rising to $1.1 trillion by 2012. The factors driving this buying power, such as improvements in education, income and employment, are also increasing African American Internet usage. eMarketer estimates that African Americans will make up 11.8% of all US Internet users in 2011, up from 10.8% in 2006.