11.4% of all UK ad money was spent on Internet in 2006

In 2006 2.016 bln UK pounds was spent online by advertisers targeting the 31 mln people connected to the internet. The growth has increased the internet’s share of all advertising revenues to 11.4%, up from 7.8% in 2005, IAB reports. Advertising across all traditional media combined fell by 466.1 mln pounds YTY, a 2.9% decline. However, with the increase in online advertising spend, the entire market grew by 1.1%.