11% of small and medium businesses pay for clicks

The Kelsey Group and ConStat find 11% of small- to medium-size enterprises (SMEs) in the US are currently using pay-per-click (PPC) online advertising – 54% of whom plan to increase their PPC activity next year. Another 34% are interested in the technology. Of those people, 73% say they will use the online ad vehicle within the next year.