108 mln Americans to use broadband at home in 2009
Jupiter Research has forecast that the US home broadband user base will be 108 mln people by 2009, double the 55 mln it counted in 2004. 47% of surveyed broadband consumers would be willing to pay for a value added service (VAS) bundle that would include security or entertainment services. Those who have been online for less than year were more interested in paying for VAS (60% of whom were willing to pay) than those who have been online for longer periods of time. Users with children were also more likely to pay for a bundle (54% said they would pay) as opposed to those without kids (only 45%). The younger the consumer, the more likely he or she would pay for a bundle: 59% of 18-24 years olds reported they would pay for a VAS, compared to 38% of the survey in the 45 to 54 age group.