10% of digital camera buyers purchased services on the same visit
Of the 50% of consumers who made additional purchases with their printers, only 8% added some type of service. More than half of the consumers spent their money on supplies such as ink and paper. Retailers and manufacturers still have a broad untapped market among digital camera consumers. Less than half made additional purchases with their cameras. The biggest add-ons were hardware and flash memory. Only 10% of consumers purchased services, NPD Group says.