0.5% Internet Explorer users and 0.11% of Mozilla Firefox users click on Internet ads
Microsoft Internet Explorer users are at least four times as likely to click on Web ads than Firefox users, according to Adtech AG. During October and November only 0.11% of Firefox users ever clicked on an ad, compared to around 0.5% of IE users. The%age of IE users clicking on ads varied across different versions, with 0.53% of version 5.5 users and 0.44% of version 6.x users clicking on ads. The survey was based on 1,000 web sites across Europe which use Adtech’s ad server.